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JUNE 2 2017 - OKTOBER 22 2017



BEYOND ICONS celebrates the 50th anniversary of Design School Kolding by looking past the familiar design icons and focusing on the human factor of design, on the experiences, emotions and attitudes of the designers as well as the users.

We present the graduation projects of the new designers alongside 50 users’ perspectives on design. Each of the 50 users have suggested a specific design that has had an impact on their own private or professional life.

The many voices of the exhibition tell us that design can indeed push technological and psychological boundaries, make everyday life easier, create meaning, hold emotions and memories, get under your skin and even below the belt, ask questions – and point to the future.

We hope that you will experience how design is able to trigger dialogue and initiate actions. Perhaps you will also encounter designs that have become so much part of daily life that we had forgotten about them entirely.

The graduates

The Ruin Hall forms the setting, once again, for the graduation exhibition for Design School Kolding, which this year is combined with a celebration of the school’s 50th anniversary. In cooperation with Design School Kolding, we celebrate both the graduates and the anniversary by looking beyond the familiar design icons and focusing on people’s real-life experiences with design.

Alongside the users’ perspectives on design, the exhibition also presents graduation projects by the latest new – not-yet iconized – designers from Design School Kolding. Here too, the main emphasis is on the human factor, as each newdesign graduate’s voice in the exhibition bears testimony to the power of empathy and imagination and, not least, the personal drive that lies behind any meaningful design.

Guest curators


For the exhibition we asked design users to look beyond or behind the more obvious design classics and share their personal perspective on design by choosing a design product or a design solution that they have experience with. Have an opinion about. Use creatively and perhaps in a different way than the designer intended. Have a strong emotional attachment to. Or rely on in their professional life – as an astronomer, a professor, a politician, a head of municipal disability services, an entrepreneur, a bricklayer, a debater, a snapchat influencer, a children’s TV host or a scientist.

The 50 invited design users have selected a very diverse range of designs that affect them on a personal level and thus have earned a place in what will hopefully be a thought-provoking exhibition.

opening of BEYOND ICONS


In celebration of the 50th anniversary of the Design School Kolding we have invited 50 Danish and international designers, politicians, artists, scientists and business people to guest curate the exhibition Beyond Icons. Beyond Icons highlights design solutions that are not necessarily iconic classics or known from the covers of magazines.

The exhibition opened  with 800 visitors and speeches by the Danish Minister for Culture Mette Bock , Rector Elsebeth Gerner Nielsen and Museum Director Thomas C. Thulstrup. To celebrate not only Design School Kolding but also the 50th anniversary of the release of the iconic Beatles album Sgt. Pepper's Lonely Hearts Club Band, 120 choir singers and all of the visitors gave a stunning version of “With a little help from my friends”.

Beyond Icons closes on 22 October.

Watch the movie



Koldinghus 1

6000 Kolding

Postboks 91

Tlf.: 7633 8100

E-mail: museum@koldinghus.dk


Tlf.: 7550 4798

E-mail: info@madkaelderen.dk


Daily from 10 a.m. to 17 p.m.

Closed on Christmas Eve, Christmas Day, New Year's Eve and New Year's Day.

The museum is closed April 27.

PRICES HIGH SEASON (Apr. 28 - Nov. 3 2019)

Adults: 125 DKK

Students: 65 DKK

Groups (min 10 pers.): 100 DKK pr. pers.


Adults: 95 DKK

Students: 50 DKK
​Groups (min. 10 pers.): 75 DKK pr. pers.

Free admission for children and youngsters under 18 years.

Thanks to our sponsors

Alfa Laval Kolding A/S

Alfix A/S

Andersen Partners Advokatfirma

Autohuset Vestergaard A/S

BECHs + ABC Flytteforretning ApS

Beierholm Revision

BlueKolding A/S


Brands of Scandinavia A/S

Business Kolding

Comwell Kolding a-s

Danfoss A/S

Dankemi A/S

Dansk Firmapension

Dansk Gummi Industri A/S

Dansk Metal

Danske Bank


Ernst & Young

European Protein A/S

Fiberline Composites A/S

Focus Advokater 

From Grafisk A/S

Frøs Sparekasse

Fynske Bank Kolding


Home v. Hanne Faaborg

Hotel Koldingfjord

IBA International Business Academy

IBC International Business College


IPW Systems A/S


Jotun Danmark A/S

Jyske Bank​

Kolding Hotel Apartment

Klinisk Tandtekniker Eva Jørgensen

Kolding Storcenter Centerforeningen

Kolding Vinhandel



Michael Baruah Consulting

Middelfart Sparekasse

Mos Mosh A/S

MTAB Danmark A/S

Nordea A/S

Nplus ApS


Ove Jæger A/S

P. Christensen Kolding A/S

PhotoCare Popp Photo

Prime Cargo A/S

PwC - Revision


Riis Retail A/S

Spar Nord Kolding

Sparekassen Kronjylland


Svane Shipping

Sydbank Kolding A/S

Szocska Advokataktieselskab

Tegnestuen Mejeriet A/S

TOLKESERVICE v/ Jytte Olesen

Tora A/S

Transport-Teknik A/S

TRESU Production A/S

Trillingsgaard & Høybye ApS

Würth Danmark A/S